Step Into Digital Marketing

Ready to break into digital marketing? Join this hands-on program and learn how to build marketing strategies, create engaging content, improve SEO, and grow your professional presence. No experience needed, just curiosity, creativity, and a willingness to learn.

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03

August

Monday

ARC

Ložionica

Program duration: August 03, 2026

Workshop dates:

  • Aug 03, 2026 – 6:15 – 7:45 PM
  • Aug 10, 2026 – 6:15 – 7:45 PM
  • Aug 17, 2026 – 6:15 – 7:45 PM
  • Aug 24, 2026 – 6:15 – 7:45 PM
  • Aug 31, 2026 – 6:15 – 7:45 PM

Lecturers:  Ana Nenadić

Who can participate: Students, young professionals, aspiring entrepreneurs, and anyone interested in learning the fundamentals of digital marketing

Number of participants:  20

About the program:

Would you like to learn how digital marketing works and develop practical skills that can help you build your career, grow a business, or launch your own project? Join this five-week program designed to introduce participants to the fundamentals of digital marketing through a combination of expert guidance, practical exercises, and real-world examples.

Led by digital marketing consultant Ana Nenadić, the program will explore key areas of digital marketing, including audience research, marketing strategy, content creation, copywriting, SEO, and professional development. Each session combines theoretical knowledge with hands-on activities that allow participants to apply new concepts immediately.

Throughout the program, participants will learn how to identify target audiences, create marketing strategies, develop content plans, write effective marketing messages, improve online visibility through SEO, and build a strong professional presence on platforms such as LinkedIn.

Introduction to Digital Marketing – Aug 03, 2026 – 6:15 – 7:45 PM

Participants will explore the fundamental principles of digital marketing, learn how businesses communicate with audiences online, and discover how to identify and define target audiences. Through practical exercises, they will create customer personas and gain a better understanding of consumer behavior.

Building a Digital Marketing Strategy – Aug 10, 2026 – 6:15 – 7:45 PM

This session focuses on the key elements of a successful marketing strategy. Participants will learn about different digital marketing channels, how to select the right channels for specific goals, and how marketing funnels guide potential customers from awareness to action.

Content Creation and Content Planning – Aug 17, 2026 – 6:15 – 7:45 PM

Participants will be introduced to the foundations of content marketing and learn how to create relevant and engaging content. Topics include content planning, content pillars, content formats, and methods for generating ideas that support business and communication objectives.

Copywriting and Search Engine Optimization (SEO) – Aug 24, 2026 – 6:15 – 7:45 PM

This session covers the basics of persuasive writing for digital platforms and introduces participants to SEO principles. Participants will learn how to create clear marketing messages, conduct keyword research, and optimize content to improve online visibility.

Career Development in Digital Marketing – Aug 31, 2026 – 6:15 – 7:45 PM

The final session is dedicated to career development and professional growth. Participants will learn how to strengthen their CVs and LinkedIn profiles, prepare for job interviews, and better understand the opportunities available in the digital marketing industry. Based on the proposal, this session also includes practical guidance for those interested in pursuing remote work opportunities and building a professional presence online.

This program will be in Serbian.

Open to Ideas.
Open to you.

Limited spots available

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