How well do we really know our customers? Every day, consumers leave behind valuable clues through their purchasing habits, interactions, preferences, and decision-making patterns. Yet collecting data is only the first step. The real challenge lies in understanding what that information is telling us and translating it into meaningful actions that create value for both customers and businesses.
Join us for an engaging and practical workshop that explores the journey from customer behavior to business decision-making. Participants will discover how organizations use customer insights to better understand their audiences, improve products and services, strengthen customer relationships, and identify new opportunities for growth. Through real-world examples and interactive discussion, we will examine how data can reveal not only what customers do, but also why they do it.
The workshop will focus on developing a customer-centric mindset and learning how to ask the right questions when analyzing information. Rather than introducing another business buzzword or complex analytical framework, the session aims to provide practical tools for interpreting customer behavior and turning observations into actionable insights. Participants will learn how businesses use data to recognize patterns, identify changing customer needs, and make informed decisions that drive long-term success.
The session will be led by Lenka Borovac, Head of Commercial Intelligence at Metro Cash & Carry. With more than seven years of experience in the business sector, she specializes in Commercial Intelligence, Pricing, and CRM, helping organizations transform data into strategic decisions. Throughout her career, she has worked across analytics, strategy, leadership, and senior management initiatives, gaining extensive experience in both operational and strategic business environments.
In addition to her corporate expertise, Lenka has led teams and managed international projects, bringing a well-rounded perspective that combines analytical thinking with practical leadership experience. She is an active member of JCI Belgrade and has represented the organization at international JCI conferences in Taiwan and Spain, where she participated in discussions on leadership, innovation, and entrepreneurship.
Behind every data point is a real person with unique needs, motivations, and expectations. Understanding those people is what enables businesses to create better experiences, build stronger relationships, and make smarter decisions. Because behind every valuable insight should stand a meaningful business decision.
This event will be in Serbian language.
