Participation options: All workshops can be attended either in person at ARC or online via Zoom. Participants who choose to join online must first register through the ARC website where they must specify they will follow the course online. Zoom access links are available next to each workshop date.
This five-session workshop series is designed to help participants strengthen their digital visibility through the effective use of Google Business Profile and LinkedIn Business Pages. Combining practical knowledge, real-world examples, and hands-on implementation, the program focuses on the tools and strategies businesses can use to improve their online presence, reach new audiences, and build stronger digital credibility.
The series begins with Digital Visibility Foundations, an introductory workshop exploring the fundamentals of local SEO, business visibility, branding, and the role of Google Business Profile and LinkedIn in today’s digital landscape. Participants will gain a clear understanding of how these platforms influence discoverability, customer trust, and business growth.
The second workshop, Google Business Profile Optimization, focuses on building, optimizing, and activating a Google Business Profile. Participants will learn how to select categories, showcase services, manage visual content, work with reviews, and use platform analytics to improve local search visibility and customer engagement.
The third session, LinkedIn Business Page Setup, is dedicated to creating and optimizing LinkedIn Business Pages. Topics include company branding, page structure, products and services, audience development, analytics, and strategies for increasing professional visibility on the platform.
In Strategy & Implementation, participants will explore practical approaches to content creation and digital communication. The workshop covers articles, newsletters, videos, document posts, content planning, and search engine optimization techniques that can support long-term visibility across Google, LinkedIn, and other search platforms.
The program concludes with Final Showcase & Evaluation, where participants review their progress, analyze visibility and engagement metrics, compare results, and discuss how the tools and strategies introduced throughout the program can be applied to support future growth and development.
By the end of the workshop series, participants will have a stronger understanding of digital visibility, practical experience with both Google Business Profile and LinkedIn Business Pages, and a more strategic approach to building and maintaining an effective online presence.
Following the completion of the workshop series, participants may take part in a follow-up review session approximately three months later, where they will have an opportunity to share implemented changes, discuss results, and evaluate the impact of the strategies introduced during the program.
This program will be in Serbian.
